23rd March 2026 • My Family Our Needs
Award-winning publisher Every Cherry and Hasbro, a leading games, IP and toy company, have announced the upcoming release of the first Special Educational Needs and Disabilities (SEND) symbolised Peppa Pig book.
Designed with accessibility at its core, the book supports shared story experiences and helps more children and families engage with reading in ways that work for them. It will be the first title in an expanding range of SEND-friendly books that champion inclusive storytelling.
The launch title, Hearing Test, places Peppa’s little brother George at the centre of the story and is based on a brand-new Peppa Pig episode. The story follows George and his family as they learn more about his moderate hearing loss and as George begins wearing a hearing aid, while staying true to the warmth, humour and familiarity that Peppa Pig fans know and love.
Designed with children like George in mind, the book supports young readers with a hearing loss, including those who use hearing aids, to see themselves reflected in the story. Positive representation in children’s books plays an important role in helping young readers build confidence, understanding and a sense of belonging. Accessible formats also support readers with visual impairments, helping more children engage with and enjoy the book. Although deafness itself is not a learning disability, around 30–40% of deaf children also have one or more additional needs, highlighting the importance of inclusive and accessible storytelling.
Created using symbol-supported text, the book helps remove barriers to reading for children with SEND, while remaining enjoyable for all young readers. Alongside the symbolised edition, the story also includes a range of additional accessible features, such as a free signed video version and a free audiobook, ensuring more children can enjoy the book in ways that work best for them.
The book has been carefully designed with accessibility in mind, using tested features that support and enhance the reading experience. Dyslexia-friendly fonts, a predictable format, and sensory elements on the cover ensure the book goes above and beyond to remove as many barriers to reading as possible, while still keeping the magic of PEPPA at its heart.
Published by Every Cherry under license from Hasbro, the book reflects the publisher’s wider mission as the home of accessible reading. It will be the first of many such collaborations during the National Year of Reading.
Emma Steel, Head of Every Cherry, commented: ‘We are delighted to be working with Hasbro to really push the boundaries of accessible reading! Here at Every Cherry, we believe that every child deserves to have access to books, and their favourite characters, in a way that best suits them.
‘In the UK alone, 1.7 million children have been diagnosed with Special Educational Needs and Disabilities, with a further 400,000 children still waiting for a diagnosis. That means around one in ten children need accessible publishing, yet too often the books available to them are limited.
‘Working with Hasbro and PEPPA PIG helps families enjoy a more inclusive reading experience, through characters they know and love.’
Katie Price, Senior Manager, Publishing at Hasbro, added: ‘Storytelling is most powerful when every child can see themselves in it. Working with Every Cherry allows us to bring George’s story to life in a format that’s genuinely accessible, while staying true to what families love about PEPPA PIG. This book is an important step in making sure more children can experience the joy of reading in a way that works for them.’
The book will be available from 29th March 2026. For more information about Every Cherry and its accessible publishing programme, visit www.everycherry.com.
Licensing statement
HASBRO and PEPPA PIG and all related trademarks and characters TM & © 2026 Hasbro/Hasbro Consumer Products Licensing Ltd. Peppa Pig © 2003 Astley Baker Davies Ltd. and Hasbro Consumer Products Licensing Ltd. Peppa Pig created by Mark Baker and Neville Astley. All Rights Reserved. Used with Permission.
In other news, Former Education Secretary, Baroness Morris, has called for comprehensive training for teachers on acquired brain injury (ABI), and a coalition of brain injury charities led by UKABIF has called for better data collection and targeted support for children and young people with ABI.